Ms. Sall has over
25 years of marketing and marketing research experience.
Prior to founding Genesis Research Associates in 1986,
Ms. Sall received an M.A. in Social Psychology followed by 10 years
of marketing and marketing research positions in Procter and Gamble,
The Clorox Company, Apple Computer, Decision Research Corporation, and
Since founding Genesis, Ms. Sall has directed hundreds
of qualitative and quantitative research projects on a wide variety
of topics— from snack chips to electronic chips, from automobiles
to computer mice, from time-share condominiums to tax bond issues, from
medical care to package design.