Genesis Research Associates is a full-service marketing research consultancy.

Genesis' mission is to provide high-quality, actionable research and to help our clients make profitable decisions.


Ms. Sall has over 25 years of marketing and marketing research experience.

Prior to founding Genesis Research Associates in 1986, Ms. Sall received an M.A. in Social Psychology followed by 10 years of marketing and marketing research positions in Procter and Gamble, The Clorox Company, Apple Computer, Decision Research Corporation, and M/A/R/C, Inc.

Since founding Genesis, Ms. Sall has directed hundreds of qualitative and quantitative research projects on a wide variety of topics— from snack chips to electronic chips, from automobiles to computer mice, from time-share condominiums to tax bond issues, from medical care to package design.


10190 Oak Grove Drive, Descanso, CA 91916